Bella Storia

Integrated campaign

From an integrated approach based on strategy, creativity and media planning came Bella Storia, the This Is Ideal campaign for Bosca.

Its protagonists are two: the bubbles that the Brand has been masterfully producing for almost two hundred years, and all the family characters who have succeeded one another at the helm of the company over the centuries.

To convey it, This Is Ideal - in addition to banners, social media and a digital film - has also created a maxi-billboard overlooking Turin’s Porta Nuova railway station. 130 metres by 5, over 650 square metres of available area, more than 120,000 daily contacts for 6 months.

All in all, a really Bella Storia!

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